It is my pleasure to offer you this chocolate box produced for DROSTE, the Royal Dutch Chocolate factory renowned for the real taste of chocolate: pastilles. The confectionery business of Gerardus Johannes Droste was opened in Haarlem in the summer of 1863. Customers could buy a cup of waterchocolate and various types of candy, for example chocolate pastilles, officially called 'Pastilles Droste'. Droste established a grand reputation in these early years and as a result, the first Droste factory of the firm G.J. Droste opened its doors on August 2nd 1890.
Since 1891 Droste had been able to allocate the complete chocolate process in-house. The cocoa beans were stored in the loft, while sales took place in the retail store. This continued until 1946. Because of a lack of room, the factory was relocated to the Noorder Buiten Spaarne in 1891. It was in this plant were the production of cocoa and chocolate started. This waterside location was very favourable for Droste, enabling the delivery of raw materials and the transport of finished products by boat.
Despite of severe competition from established and larger chocolate manufacturers, at home and abroad, Droste succeeded in winning a considerable market-share. In 1898 Droste was officially entitled to use the coat of arms of Queen-widow Emma. By the turn of the 20th century Droste started exporting to Belgium, Germany and France in order to enlarge sales potential. This had soon extended to other countries. In the year 1905 Droste entered the American market.
Around the year 1900 the illustration of the "nurse" appeared on Droste's cocoa tins. This is most probably invented by the commercial artist Jan (Johannes) Musset, who had been inspired by a pastel of the Swiss painter Jean Etienne Liotard "La serveuse de chocolat", also known as "La belle chocolatière". The illustration indicated the wholesome effect of chocolate milk and became inextricably bound with the name Droste.
Nowadays Droste manufactures 5256 pastilles per minute.
Serve your Droste pastilles from now on in this vintage Droste and real Delft tin.
AGE: 1950-1955
DIMENSIONS: L=7.25 W=4.5 and H=3 inches.
CONDITION: EXCELLENT. This tin box is in PERFECT condition. A few tiny scratches (see pictures) but further no flaws.
The white spots on some pictures are the reflection of my photo lights.
GUARANTEE: All items are guaranteed to be AUTHENTIC and in the state as described above, consistent with age and use.
S&I: The shipping category is 2 .
No charges for packaging or handling. Insurance on request.
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